Close-up of magic cookie bars topped with shredded coconut on a plate, showing layers of golden crust, chocolate, and gooey filling.

Magic Cookie Bars from Eagle Brand :The Gooey Layered Classic You’ll Love

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I still remember the first time I made Magic Cookie Bars from Eagle Brand on a rainy Saturday afternoon. The kitchen smelled like a candy shop sweetened condensed milk melting into chocolate, the nutty aroma of toasted pecans, and a hint of buttery graham cracker crust rising from the oven. It was the kind of smell that makes everyone wander into the kitchen “just to see what’s baking.” When I finally cut into the pan, the warm bars revealed gooey, chocolate-studded layers that stuck delightfully to my fingers. That first bite chewy coconut, melty chocolate, buttery crumbs was pure nostalgia. And the best part? They were ridiculously easy to make.

Whether you’re planning a holiday cookie exchange, a quick bake sale treat, or just want to surprise your family, these bars deliver on taste, texture, and that home-baked magic Eagle Brand is known for.

Close-up of magic cookie bars topped with shredded coconut on a plate, showing layers of golden crust, chocolate, and gooey filling.
Magic Cookie Bars from Eagle Brand :The Gooey Layered Classic You’ll Love b1511bded1034ff3b7a8dd5742d0d6e1Callie Brooks

Magic Cookie Bars (Eagle Brand Classic)

These nostalgic Magic Cookie Bars combine layers of buttery graham cracker crust, creamy Eagle Brand condensed milk, chocolate chips, coconut, and nuts — chewy, gooey, and irresistibly easy to make with just six ingredients.
Prep Time 10 minutes
Cook Time 25 minutes
Total Time 35 minutes
Servings: 36 bars
Course: Dessert, Snack
Cuisine: American
Calories: 210

Ingredients
  

  • cups graham cracker crumbs
  • ½ cup melted butter
  • 14 oz Eagle Brand sweetened condensed milk
  • 2 cups semisweet chocolate chips
  • 1⅓ cups flaked coconut
  • 1 cup chopped pecans (or other nuts)

Equipment

  • 9×13-inch baking pan
  • mixing bowl
  • spatula or spoon
  • fork
  • oven
  • parchment paper

Method
 

  1. Preheat oven to 350°F (175°C). If using a glass dish, lower to 325°F (165°C). Line a 9×13-inch pan with parchment paper or grease it lightly.
  2. Mix graham cracker crumbs and melted butter in a medium bowl. Press the mixture firmly into the bottom of the prepared pan.
  3. Pour the sweetened condensed milk evenly over the crust.
  4. Sprinkle chocolate chips, flaked coconut, and chopped nuts evenly over the milk. Press down gently with a fork.
  5. Bake for 25 minutes or until golden brown and bubbling around the edges.
  6. Cool completely in the pan. Chill before cutting for clean edges. Cut into 36 bars.

Nutrition

Calories: 210kcalCarbohydrates: 25gProtein: 2gFat: 12gSaturated Fat: 7gPolyunsaturated Fat: 1.5gMonounsaturated Fat: 2.5gCholesterol: 15mgSodium: 85mgPotassium: 105mgFiber: 2gSugar: 18gVitamin A: 110IUCalcium: 60mgIron: 0.9mg

Notes

Line the pan for easy cutting and removal. Toast coconut and nuts beforehand for deeper flavor. Chill before slicing for clean bars. Customize with different chips or make it nut-free. Freezes beautifully up to 2 months!

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Table of Contents
  • Layered indulgence: Buttery graham cracker crust, creamy sweetened condensed milk, melty chocolate chips, chewy coconut, and crunchy nuts all in one bite.
  • Foolproof recipe: Six ingredients, one pan, no fancy equipment.
  • Customizable: Swap chips, nuts, or crust to make your own version.
  • Perfect for any occasion: Holiday dessert trays, summer picnics, potlucks, or late-night treats.
  • Make ahead friendly: Stores beautifully and freezes well.
Three stacked magic cookie bars filled with chocolate chips, shredded coconut, and golden crust on a white plate.
Magic Cookie Bars from Eagle Brand :The Gooey Layered Classic You’ll Love Magic Cookie Bars from Eagle Brand

These bars are also known as “Seven-Layer Bars” or “Hello Dolly Bars,” but no matter what you call them, the irresistible gooey center and crispy edges make them a crowd-pleaser every single time.

Ingredients You’ll Need (and Easy Swaps)

IngredientAmountSwap Ideas
Graham cracker crumbs1½ cupsCrushed vanilla wafers, digestive biscuits, or chocolate graham crackers
Butter, melted½ cupCoconut oil or plant-based butter for dairy-free
Eagle Brand Sweetened Condensed Milk14-oz canUse full-fat for best results; avoid evaporated milk
Semisweet chocolate morsels2 cupsMilk chocolate, dark chocolate, white chocolate, or butterscotch chips
Flaked coconut1⅓ cupsToasted coconut for extra flavor or omit for coconut-free
Chopped nuts1 cupPecans, walnuts, almonds, or macadamias

Pro tip: Toast the nuts and coconut for 3–5 minutes before adding for deeper flavor.

  1. Prep your pan
    Preheat oven to 350°F (175°C). If using a glass baking dish, lower to 325°F (165°C). Coat a 9×13-inch pan with cooking spray or line with parchment for easy removal.
  2. Make the crust
    In a medium bowl, mix graham cracker crumbs and melted butter until evenly moistened. Press the mixture firmly into the bottom of your pan to form a crust.
  3. Add the magic
    Pour the sweetened condensed milk evenly over the crust. Layer chocolate chips, coconut, and chopped nuts on top. Press down gently with the back of a fork so everything sticks together.
  4. Bake to perfection
    Bake for about 25 minutes, or until the top is lightly browned and the edges are bubbling. Avoid overbaking to keep the bars moist and chewy.
  5. Cool and cut
    Let the bars cool completely in the pan. For clean edges, chill in the fridge before cutting into 36 squares or diamonds.
  6. Serve and enjoy
    These are amazing at room temperature, but if you love gooey chocolate, warm them slightly before serving.
  • Classic: Serve at room temperature with a tall glass of cold milk.
  • Dessert platter: Mix with brownies, lemon bars, and cookies for a varied spread.
  • Holiday twist: Add red and green candy-coated chocolates for Christmas or pastel ones for Easter.
  • Summer treat: Swap semisweet chips for white chocolate and add dried pineapple and macadamias for a tropical feel.
  • Over-the-top indulgence: Serve warm with vanilla ice cream and drizzle with caramel sauce.
  • Line your pan: Parchment paper or foil makes lifting and cutting a breeze.
  • Press firmly: A tight press on the crust and toppings ensures the layers stick.
  • Cool completely: Cutting too soon can cause crumbling.
  • Quality chocolate: Better chocolate means richer flavor.
  • Customize layers: Add mini marshmallows, toffee bits, or swirl in peanut butter before baking.

Common Mistakes to Avoid

  • Using evaporated milk instead of sweetened condensed milk — the bars won’t set properly.
  • Skipping the press-down step — toppings may fall off.
  • Overbaking — can cause dryness; remove when just golden.
  • Not cooling before cutting — results in messy bars.
  • Too thick or too thin crust — stick to 1½ cups crumbs for balance.

Storage and Reheating Instructions

MethodHow to StoreShelf Life
Room TempIn an airtight container3–4 days
RefrigeratorCovered container1 week
FreezerWrap bars individually in foil, then store in freezer bagUp to 2 months

Reheating: Microwave a bar for 10 seconds or warm in a 300°F oven for 5 minutes to revive gooeyness.

Frequently Asked Questions

Can I make these gluten-free?

Yes, use gluten-free graham crackers and check chocolate/nuts for certification.

Can I make them nut-free?

Simply omit the nuts or replace with seeds or extra chips.

Do I have to use Eagle Brand?

Eagle Brand gives the signature texture and sweetness, but any high-quality full-fat sweetened condensed milk works.

Why did my bars turn out crumbly?

They were likely cut before fully cooled or the crust wasn’t pressed firmly enough.

Conclusion

Magic Cookie Bars from Eagle Brand are the kind of dessert that makes people smile before they even take a bite. They’re gooey, crunchy, chewy, and oh-so-easy to make. Whether for a holiday gathering, a last-minute bake sale, or a cozy family dessert, these bars never disappoint.

Save this recipe for later so you can whip up a pan of sweet nostalgia whenever the craving hits and don’t forget to share it with friends who love simple, delicious baking.

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